Blake and Caroline Mendheim had built dozens of beautiful custom homes across St. Tammany Parish, but their online presence? That was stuck somewhere around 2010. Potential clients were finding generic production builders with flashy websites instead of discovering 110 Builders' five generations of local roots and genuine craftsmanship. The new website we created doesn't just showcase homes, it tells the story of a family business where the owners actually answer your calls, guide you through design decisions, and build relationships that last beyond closing day. Every page reflects their hands-on approach, from Blake's construction expertise to Caroline's design guidance, giving prospective homeowners the confidence that comes from working with people who've been part of this community for over a century.
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The challenge wasn't showing off pretty houses; 110 Builders had plenty of those. The real goal was capturing what makes them different: the text message updates, the patient explanations during material selections, the fact that Blake and Caroline personally oversee every build. We organized their services into clear pathways, custom builds for dreamers with land, move-in ready options for those ready now, and the communities page for buyers wanting both flexibility and structure with pre-existing communities, like TerraBella Village. Client testimonials aren't buried on some "Reviews" page nobody reads; they're woven throughout the experience because that's how people actually make decisions about who builds their $500,000+ home. The photography focuses on craftsmanship details and real families in finished spaces, not staged rooms that look like nobody could ever actually live there.
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This website accomplishes something most builder sites miss, it works as hard as Blake and Caroline do. While other Northshore builders rely on word-of-mouth and hope, 110 Builders now captures serious buyers searching for custom home builders in Covington, researching TerraBella lots at midnight, or comparing local builders during their lunch break. TMS built this knowing the custom home market operates on trust and education, not quick clicks and discount promises. We've created a system where interested buyers can explore floor plans, understand the building process, and feel confident in 110's approach before ever scheduling that first meeting. The Mendheims will see quality leads from buyers who already understand their value proposition, making every consultation more productive and every build more likely to start from aligned expectations.
This website accomplishes something most builder sites miss, it works as hard as Blake and Caroline do. While other Northshore builders rely on word-of-mouth and hope, 110 Builders now captures serious buyers searching for custom home builders in Covington, researching TerraBella lots at midnight, or comparing local builders during their lunch break. TMS built this knowing the custom home market operates on trust and education, not quick clicks and discount promises. We've created a system where interested buyers can explore floor plans, understand the building process, and feel confident in 110's approach before ever scheduling that first meeting. The Mendheims will see quality leads from buyers who already understand their value proposition, making every consultation more productive and every build more likely to start from aligned expectations.
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